TNT Case Study Example | Topics and Well Written Essays - 500 words - 1

TNT - Case Study Example The organization or company has to come up with objectives with an intention of supporting the aims. The objectives of a company ensure that employees get to know how and when things are needed. Objectives ought to be specific, measurable, achievable, and relevant and time bound. The objectives can be changed to help overcome threats and other obstacles. The topmost objective of TNT Company focuses on gaining a profitable growth. The mission statement of Coca Cola is to inspire happiness and optimism moments and to make a difference and create value. The aim of the company is to make the company a better working place for its employees and to be lean, fast moving and highly effective company. Objective of the company is to always respond to change and act with urgency (â€Å"Delivering a business strategy†, 2014). Business strategy is the ways in which a company achieves the stated objectives. An effective business strategy has to be planned and should relate to the environment, product and chosen markets. A strategy that is considered competitive is based on; distinct market position and development of core competencies. The strategy map of TNT is customer centered. The tool focuses on directing everybody involved; on how the company will be able to achieve the stated Goals. The strategy map acts as a frame work and practical guide in achievement of the stated objectives. The strategy is also considered a reference point that connects the organization together. The business strategy map makes everyone accountable in accomplishing their stated roles (â€Å"Delivering a business strategy†, 2014). The overall strategy of the TNT Company is set out under innovation, customer relationship management and operational Excellency. The services provided are reliable, quality and fast. The allegiance and loyalty of the customer is built by understanding their wants